Faculty Directory

GEIR BERGVIN

Associate Professor of Marketing
Director of Center for Global Studies

Ph.D., Marketing, The Union Institute and University
M.B.A., Marketing, Ball State University
B.A., Marketing, Northern Michigan University

Email: gbergvin@tusculum.edu
Campus Phone: Ext. 5012
Came to Tusculum: 2005

Dr. Geir Bergvin, is an associate professor of marketing and the director of the Center for Global Studies at Tusculum. Prior to entering academia Dr. Bergvin spent approximately 20 years in the global marketing arena working for several Fortune 500 companies. He has gained in-depth experience in the development, strategic and tactical planning and marketing of both industrial and consumer products and services on a global basis.

He has, through his tenure, conducted business in North America, Europe, Australia as well as on Taiwan and South Korea. Geir Bergvin is a past President of the Cincinnati American Marketing Association and the Chair Elect of the Tennessee Association for International Educators (TAIE).

Following a successful business career, Dr. Bergvin applied his experience and knowledge in the teaching of marketing theory around the following: Market Planning and Strategy, Market Orientation and Strategy, Intercultural Communication, Sales and Negotiation, e-Marketing, Product Management and Introduction to Marketing. He has affiliations with European as well as North American universities.

Geir Bergvin’s publications include but are not limited to: Handboken i produktledelse (2002), Universitetsforlaget, Oslo, Norway; Marketing Strategies for Industrial Products in Norway: The Norwegian Model of Excellence, Annual Conference, Decision Science Institute, Paris, France, 2002. The Consumers Attitudes, Demands and Expectations to Technology Supported Communication with their Bank and their Insurance Company in a Responsibility Context, The 2nd International Conference in Advertising, University of Amsterdam, Amsterdam, Holland, 2003.

Dr. Geir Bergvin holds a BA in Marketing from Northern Michigan University, an MBA from Ball State University and a PhD in Business from the Union Institute and University.

Website

Dr. Bergvin also maintains a personal webpage at Tusculum, with additional biographical and class information.