Laralee Harkleroad and Brooke Wedding have joined the staff of Tusculum College’s Office of Marketing. Harkleroad has been named assistant director of marketing and Wedding will serve as graphic designer.
“With the expanding capabilities in marketing today, we are very pleased to have added two top-notch professionals to our team,” says Jamie Hamer, the director of marketing. “Both Laralee and Brooke bring skills and talents to the team and will help us accomplish our marketing goals.”
Harkleroad was formerly executive assistant to the president of King University in Bristol. Prior to her experience at King, she worked for the law office of Baker Donelson, overseeing the marketing and recruiting efforts of their Johnson City office.
In her new position, she will be responsible for implementing the marketing initiatives of Tusculum College, which includes developing and maintaining the integrated marketing plan, strategies and campaigns, overseeing the use of the College’s logo and seal and providing assistance with internal communications, retention and students engagement activities. In addition, she will be preparing promotional and recruitment materials, as well as coordinating and planning key events.
Harkleroad received her Master of Business Administration degree with a specialization in human resources from King University earlier this year. In addition, she holds a bachelor’s degree in business administration in business management with a concentration in legal studies.
Previously, Wedding, a 2010 graduate of Tusculum College, worked as a graduate assistant at East Tennessee State University, teaching the graphic design and the foundations of 2D design.
In her new position as a graphic designer, Wedding will be responsible for all aspects of the design and creation of campus-wide marketing and communication materials, including creating brand continuity across all media platforms and developing well-defined graphic identities for a variety of marketing, branding and advertising initiatives. She will also actively engage in on-going planning, analysis and evaluation.
Wedding has substantial experience in not only in the many forms of graphic design but in communication, marketing, photography and writing. She graduated from Tusculum College with a Bachelor of Arts in graphic design. She also holds an associate’s degree in photography from Pellissippi State Technical Community College in Knoxville. She is currently expected to graduate from ETSU with a Master of Fine Arts degree with a concentration in graphic design later this year.
Story by Stephanie Turner, junior journalism major from Shelbyville, Tenn