Tusculum College’s Dr. Stephen Nettelhorst, assistant professor of psychology, has co-authored a research manuscript titled “Be Careful What You Wish For: The Impact of Advertisement Choice on Viewers’ Expectations,” which has been accepted for publication in the scholarly journal “Computers in Human Behavior.”
In this work, Dr. Nettelhorst, who joined Tusculum College in 2013, collaborated with colleagues at Kansas State University, where he received his doctorate in psychology. This research focuses on the change of viewer expectations of online advertisements before and after watching them.
“Computers in Human Behavior” is an interdisciplinary journal that focuses on the impact computer use has on individuals in their everyday lives.