Page 13 - Tusculum University Style Guide

Version: September 17, 2019 Version: September 17, 2019
ABOUT TRADEMARK AND LICENSING SIGNATURE AND WORDMARK

Tusculum University Identity Guidelines

It is critical that the registration symbol ® be used whenever logos or wordmarks appear on licensed merchandise, THE WORDMARK
goods or with services sold by the University or its licensees.
For the sake of consistency, please reproduce the art as it is supplied, and do not separate or alter the
Failure to use the appropriate symbol can expose the University to unnecessary litigation and expense to enforce its components. Do not attempt to recreate any of the Tusculum University logos or marks. The Office of Marketing
trademark rights and dilutes the value of the University’s marks. or Athletics Communications Office will provide any files needed directly to vendors or will set up and design
needed materials for use. Black and white versions of all logos and marks are available upon request and
The symbols should appear on the lower right hand corner of the registered term. approval of use.

Photos on the Tusculum University or Tusculum University Athletics websites are the property of Tusculum University
and may not be duplicated or used without the permission of the Marketing Department or Athletic Communications.

Contact the Office of Marketing (tumarketing@tusculum.edu) or Athletic Communications (423.636.7326 Ext. 5326)
with questions.

ABOUT TRADEMARK AND LICENSING

OF PHOTOS AND OTHER LOGOS

Tusculum University must respect all outside companies, groups or organizations copyrights and trademarks. The
Offices of Marketing & Communications or Athletic Communications will not approve the use of such items without
written permission from a representative of the company, group or organization and will ask for the written verification
if permission has been granted.

Items found on the Internet cannot be used without permission of the website or creative source. You will be asked to
provide the source of images.