Page 10 - Tusculum University Style Guide

Version: September 17, 2019 Version: September 17, 2019
WRITING GUIDE EMAIL GUIDELINES

Tusculum University Identity Guidelines Tusculum University Identity Guidelines

Clear, logical writing that adheres to specific guidelines adds value to publications and ultimately presents the
University in the best possible light. These guidelines include information specific to the University, as well as general
Emails should use Times New Roman, Arial or Calibri. No novelty fonts should be used. Not all computers will have
writing guidelines and preferred usage for frequently encountered problems.
those fonts and this can result in odd spacing and an over all unprofessional appearance. Twelve point or 14-point font
Generally, the Tusculum University Style Guide follows the Associated Press Stylebook. However, some exceptions should be used for email.
Do not use backgrounds in emails.
have been made to best serve the needs of the University community. For situations not addressed here, please consult
the AP Stylebook or the current edition of Webster’s New World College Dictionary. Do not use an actual signature in emails.
Social Media icons may be placed in email signature, if they link to a specific social media page.
Note: When drafting content for distribution to news media, please use AP Stylebook’s most updated edition, and For information on how to link social media icons, please contact Information Systems.
submit via the online request form www.tusculum.edu/marketing-request for review and approval.
Email signatures should be set Minimum requirements: (primarily
up using the following template. for Mobile devices)

Thank you, Thank you,
First Name Last Name First Name Last Name
Title Title
Office: (423) 636-7300 X1234 Office: (423) 636-7300 X1234
Cell: (423) XXX-XXXX www.tusculum.edu
www.tusculum.edu

EMAIL POLICIES CONFIDENTIALITY NOTICE: The information contained in this email, including any attachment(s), is intended

Tusculum University Identity Guidelines solely for use by the named addressee(s). If you are not the intended recipient, or a person designated as responsible
for delivering such message to the intended recipient, you are not authorized to disclose, copy, distribute or retain
Any mass or bulk emails, including campus wide emails, need to be submitted via the project request form at this message, in whole or in part, without written authorization from Tusculum University. This email may contain
www.tusculum.edu/marketing-request for approval or sending. Mass or bulk emails are defined as having a distribution proprietary, confidential or privileged information. If you have received this message in error, please reply immediately
of more than 30 individuals or when recipients email addresses need to be protected. by informing the sender that the message was misdirected.

Mass distribution is limited in recognition that internally the number of emails must be managed to prevent abuse and Additional items that can be added to email signatures:
to protect contact information of current and past Tusculum students, faculty and staff.
AFFIRMATIVE ACTION STATEMENT: In compliance with all applicable federal and state laws, and with its
Content and graphics will be reviewed and/or created by the Office of Marketing and/or the Office of Communications. own policies and philosophy, Tusculum University does not discriminate on the basis of race, gender, religion, age,
disability, national origin, sexual orientation, military or veteran’s status, genetic information, or any other protected
discriminatory factor, in its employment practices (e.g. hiring, administering terms and conditions and termination) or
in the provision of, or access to educational programs and services.