BRAND GUIDELINES


Logos are provided for use by the media and members of the Tusculum University community.

INFORMATION
Departments that feel they need a department specific logo should submit a request at www.tusculum.edu/branding-request, creation of these will be determined on a case by case basis and will need to be requested at least 30 days in advance of use.

The Offices of Marketing & Communications or Athletics Communications Office will provide any files needed directly to vendors or will set up and design needed materials for use. Black and white versions of all logos and marks are available upon request and approval of use.

Contact the Offices of Marketing & Communications or Athletic Communications with questions at 423.636.7326 Ext. 5326 or tubranding@tusculum.edu


BRAND GUIDE
Please reference the Tusculum University Brand Guide for additional information about the proper uses of the Tusculum University logo.
 


DISCLAIMER
As registered trademarks of Tusculum University, the name and images of Tusculum and Tusculum University provided here cannot be used to imply or suggest endorsement of any product or service not provided by the institution itself.


LOGOS & GRAPHICS

To obtain any of the logos below, right-click on the logo’s filename link, then select either ‘Save Target As’ or ‘Download Link/Image To Disk’.


Description: Tusculum University Logo (Black-Orange-Black)
File type: .PNG



Description: Reversed type Tusculum University logo (White-Orange-White)
File type: .PNG



Description: Tusculum University logo (Orange-Black)
File type: .PNG



Description: Tusculum University logo (Black-Orange)
File type: .PNG



Description: Tusculum University logo (Black-Black)
File type: .PNG



Description: Tusculum University logo (White-Orange)
File type: .PNG


LETTERHEAD & STATIONERY GUIDELINES

Adopting a uniform letterhead reflects best branding practices. All departments will use the standardized Tusculum University letterhead and envelope templates found at https://info.tusculum.edu/webfiles/letterhead/.

Faculty and staff may access all letterhead and envelope templates via this secure link: https://info.tusculum.edu/webfiles/letterhead/,
there will be a prompt to enter your individual Tusculum University username and password.

Specific departments can be recognized in the letter signature area. Letterhead specific to each Academic College can be found at the above linked location, as well. An Envelope Template is available for those who wish to indicate your specific Academic College or Department in the return address.

All letterhead and envelope templates can be used on regular copy paper. For special needs, a white linen paper is available through the bookstore. Standard envelopes will reflect the 60 Shiloh Road address. Please reflect your P.O. Box in your communication’s return address using the envelope template to aid the post office with any incoming mail.


TYPEFACE & COLORS

Official University communications such as letters and memos will use a classic serif font such as Times, Times New Roman or a classic sans-serif font such as Arial. Novelty fonts are not to be used for any letters and memos.

The Tusculum University logo uses La Giocionda small cap font. Do not attempt to duplicate the logo. This font can be used on certificates or awards.

The Tusculum University Athletic logo uses Upbolters font. Do not attempt to duplicate the logo. This font can be used on certificates or awards.

The Tusculum University website typically uses sans-serif fonts. Because Windows, Macs and Linux treat fonts differently, it is nearly impossible to get complete typeface uniformity across all browsers and platforms.