Page 2 - Tusculum University Style Guide

Version: September 17, 2019
Dear Tusculum Community:
Strengthening the institution’s visual identity is a key component in solidifying our role as a
leader in higher education. As we transition from college to university, the consistent use of
our identity will enhance our reputation and visually reinforce our position as a pioneering
institution. This style guide applies to all departments and colleges across the institution and will
help everyone in the community to adhere to the usage guidelines it sets forth. These guidelines
outline specifications for all components of our brand identity including logos, colors and brand
messaging.
Critical to the success of seamlessly transitioning from college to university while reinforcing our
graphic identity is that any previously used logos be replaced with the new logos reflecting our
transition. All stationary, printed materials, websites, social media, videos and digital media must
reflect the approved logos seen in this guide and obtain approval from the Marketing department
prior to use and/or purchase of materials reflecting the brand identity.
This brand identity replaces any logos that already exist. Our brand identity is managed by
the Office of Marketing. If you have questions, please contact the Office of Marketing at
tumarketing@tusculum.edu. Creative content, both graphic and copy, for all printed materials,
websites, social media, videos, digital media, etc. is developed by the Offices of Marketing and
Communications. To submit a project request, simply fill out the online project request form
found at www.tusculum.edu/marketing-request.
This brand style guide unites our branding and communication efforts to ensure that a single face
and message are presented to our Tusculum University community, prospective students, donors
and alumni.
The implementation of this brand identity is yet another example of the University’s commitment
to excellence. A great brand connects on an emotional level, consistently, with everyone who
comes in contact with it. You play an important role in bringing Tusculum’s brand to life.
Thank you for helping us share the Tusculum story.
With Pioneer Pride,
Dr. James L. Hurley
President
POLICY:
COLLEGE TO UNIVERSITY
Tusculum University Identity Guidelines
With the transition from college to university, all departments have been asked to eliminate all materials that use any
previous logos that indicate “college”.
• During work hours employees are to only wear Tusculum University branded items.
• Alumni will be able to change their diplomas at their own cost and discretion through the Registrar’s Office.
• Any departments not directly affiliated with Athletics will need to remove all logos that use the athletic logo with
anything other than a specific sport, PIONEERS or ATHLETICS labeled between the two lower bars on the logo.
• Departments that feel they need a department specific logo should submit a request at www.tusculum.edu/
marketing-request, creation of these will be determined on a case by case basis and will need to be requested at least
30 days in advance of use.
STATEMENTS
Tusculum University Identity Guidelines
These statements will be placed on the website and on printed materials, as determined by the Offices of Marketing &
Communications, in compliance with the Southern Association of Colleges and Schools Commission on Colleges, and
Federal and State laws.
ACCREDITATION: Tusculum University is accredited by the Southern Association of Colleges and Schools
Commission on Colleges to award associate, baccalaureate, masters, and doctorate degrees. Contact the Southern
Association of Colleges and Schools Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or
call 404-679-4500 for questions about the accreditation of Tusculum University.
AFFIRMATIVE ACTION STATEMENT: In compliance with all applicable federal and state laws, and with its
own policies and philosophy, Tusculum University does not discriminate on the basis of race, gender, religion, age,
disability, national origin, sexual orientation, military or veteran’s status, genetic information, or any other protected
discriminatory factor, in its employment practices (e.g. hiring, administering terms and conditions and termination) or
in the provision of, or access to educational programs and services.
ATHLETICS:
Tusculum University is a NCAA Division II member of the South Atlantic Conference. Tusculum will prepare student-
athletes to become principled leaders who are contributing citizens and champions in life by instilling the highest
values of character, integrity, and sportsmanship.