Page 5 - Tusculum University Style Guide
P. 5

Version: September 17, 2019                                                                                               Version: September 17, 2019
                                                                                                                                                       LETTERHEAD AND STATIONERY

                                     SOCIAL MEDIA POLICY                                                                                                           Tusculum University Identity Guidelines

                                         Tusculum University Identity Guidelines






                                                                                                                               Letterhead and Stationery Guidelines
     Comment monitoring policy:  Tusculum University and Tusculum University Athletics encourage an engaged and
     active social media community, including questions, complaints and civil discourse among community members.
     However, if a social media post or comment made on any Tusculum University-related social media account is                Adopting a uniform letterhead reflects best branding practices. All departments will use the standardized Tusculum
                                                                                                                               University letterhead and envelope templates found at https://info.tusculum.edu/webfiles/letterhead/. Specific
     determined to contain profanity, offensive slurs or personal harassment, account administrators will block the account
     and report the user through the channels of the social media outlet in question.                                          departments can be recognized in the letter signature area.
                                                                                                                               Letterhead specific to each Academic College can be found at the above linked location, as well.

     UNIVERSITY ACCOUNTS                    ATHLETIC ACCOUNTS                        Tusculum Women’s Soccer
                                                                                     Tusculum Men’s Soccer                     An Envelope Template is available for those who wish to indicate your specific Academic College or Department in the
     Facebook                               Facebook                                 Tusculum Tennis                           return address.
     Tusculum University                    Tusculum Pioneers                        Tusculum Football
     Tusculum University Student Success    Tusculum Pioneer Club                                                              All letterhead and envelope templates can be used on regular copy paper.  For special needs, a white linen paper is
     Tusculum University Admission          Tusculum Spirit Squad                    Instagram                                 available through the bookstore.  Standard envelopes will reflect the 60 Shiloh Road address.  Please reflect your PO
     Old Oak Festival                       Tusculum Tennis                          Tusculum Pioneers
                                            Tusculum Baseball                        Tusculum Softball                         Box in your communication’s return address using the envelope template to aid the post office with any incoming mail.
     Instagram                              Tusculum Men’s Lacrosse                  Tusculum Baseball                         Please note:
     tusculum.univ                          Tusculum Women’s Lacrosse                Tusculum Women’s Volleyball               •  Access all letterhead and envelope templates via this secure link: https://info.tusculum.edu/webfiles/letterhead/,
     TuscPrez                               Tusculum Track                           Tusculum Men’s Volleyball                     where you will be prompted to enter your Tusculum University username and password.  Please save this link to
                                            Tusculum Softball                        Tusculum Beach Volleyball                     your preferred internet browser’s favorites/bookmarks, for easy access.
     Twitter                                Tusculum Women’s Volleyball              Tusculum Spirit
     Tusculum University                    Tusculum Women’s Soccer Alumni           Tusculum Women’s Lacrosse                 •  Open the desired file and do a ‘Save As,’ following the steps from there to make the template readily accessible on
                                                                                     Tusculum Lacrosse                             your computer.
     LinkedIn                               Twitter                                  Tusculum Women’s Basketball               •  Remember to open the template and immediately click ‘Save As,’ titling the document how you prefer for that
     Tusculum University                    Tusculum Pioneers                        Tusculum Men’s Basketball                     document’s specific purpose.
                                            Tusculum Men’s Basketball                Tusculum Cross Country Track and Field    •  Once the letter is finalized, it can be printed using our copiers and/or saved as a PDF for transmitting electronically
     Pinterest                              Tusculum Bowling                         Tusculum Golf
     Tusculum University                    Tusculum Softball                        Tusculum Women’s Soccer                       via email.
                                            Tusculum Baseball                        Tusculum Men’s Soccer                     •  DO NOT photocopy letterhead.
     YouTube                                Tusculum Women’s Volleyball              Tusculum Bowling
     Tusculum University                    Tusculum Men’s Volleyball                                                          The following stationery items are available for purchase through the Bookstore and charged to your department’s
                                            Tusculum Beach Volleyball                You Tube                                  budget:
     SnapChat                               Tusculum Women’s Lacrosse                Tusculum Pioneers
     tusculum.univ                          Tusculum Lacrosse
                                            Tusculum Spirit Squad                    Snapchat                                                Stationary Item               Price/Unit                  Quantity
                                            Tusculum Athletic Training               Tusculum Pioneers                                       Plain White Envelopes         $11.00/box                         See Bookstore
                                            Tusculum Cross Country Track and Field
                                            Tusculum Golf                                                                                    Linen Paper                   $23.25/ream                 500 sheets/ream
                                                                                                                                             Linen Envelopes w/ Address    $53.80 per box              See Bookstore
     No new accounts are to be created bearing the Tusculum University or Tusculum University Athletics name                                 TU Notecards                  $20.56/per pack             125/pack
     or logo without approval by the Office of Marketing or Athletics Communications. Please email tumarketing@
     tusculum.edu or Nick Forsberg nforsberg@tusculum.edu before you create an account to ensure multiple pages/groups                       Notecard Envelopes            $7.75/per box               250/box
     for the same department are not being created or for more information.
                                                                                                                               When placing an order, you will first need to submit a requisition to Accounting. When the approved PO is returned,
     The Office of Marketing or Athletics Communications must be an Administrator of any University affiliated pages
                                                                                                                               send it to the Bookstore with your order request. Once your order is prepared, you may pick it up from the Bookstore.
     and be provided login information to the account. The user name and email that must have access is Hezekiah Balch,
     social@tusculum.edu.
                                                                                                                               The TU notecards available for order from the University Bookstore are to be used by all departments and Academic
                                                                                                                               Colleges; personalized cards will no longer be ordered.
     All accounts will need to use an approved TU or Athletics icon/profile image. The Office of Marketing will design one,    All stationery items should be ordered for usage rather than inventory.
     if needed.
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