Page 4 - Tusculum University Style Guide

Version: September 17, 2019 Version: September 17, 2019
ABOUT THE OFFICES OF SOCIAL MEDIA

MARKETING & COMMUNICATIONS Tusculum University Identity Guidelines

The Offices of Marketing & Communications are happy to help produce both print and digital design projects for
The Office of Marketing or Athletics Communications must be an Administrator of ALL University affiliated pages
faculty and staff. Requests should be submitted at least three weeks prior to your deadline, so we are better able to and be provided login information to the account.
help you achieve a polished piece. We want to help you look great! A clear, consistent piece with aesthetically-pleasing

style contributes to our public image as well as helps internal audiences recognize and relate to our messaging.
Facebook Accounts:
Administrator access, must be granted to the Facebook account with the username Hezekiah Balch,
If a department or club has designed materials on their own, they will need to submit them for approval to the
social@tusculum.edu. (Fun Fact: Hezekiah Balch was the founder of Greeneville College in 1794. Greeneville Col-
marketing request form (www.tusculum.edu/marketing-request) before distribution occurs. Files may be attached to the lege is one of two institutions from which Tusculum University originates.)
request form. Only approved clubs (see Student Success for approval of clubs) will be considered for event materials,

and the requests must be submitted by the faculty/staff advisor for the club. All submissions will follow the below Instagram, Snapchat, LinkedIn and Twitter Accounts:
process for approval. We will not accept Microsoft Publisher files or Excel Spreadsheets.
Username and password will need to be emailed to social@tusculum.edu.

To submit a request, please fill out the marketing request form (www.tusculum.edu/marketing-request). Remember that No new accounts are to be created bearing the Tusculum University or Tusculum University Athletics name or logo
text to be included in your project must be fully proofed and ready for publication before submitting your project for
without approval by the Office of Marketing or Athletics Communications. Please email tumarketing@tusculum.
design. If you need assistance with text or copy please note that in your request and allow for additional time for the edu or Nick Forsberg nforsberg@tusculum.edu
project to be completed. Only minor text edits will be made after your project has been designed. Projects must be before you create an account to ensure multiple
submitted through the online request form.
pages/groups for the same department/team are
not being created or for more information.
If the project contains information about academic programs or classes, these items must be approved by the
Dean of the appropriate school or college.
All accounts will need to use an approved TU
or Athletics icon/profile image. The Office of
Approval process Marketing will design one, if needed.
Once submitted, a proof will be posted to Basecamp (excluding business cards, letterhead or nametags, which will be
emailed to you). It will not be cleared for printing until it has been approved by the designated approvers and a PO
number provided to us (if it is a purchased service or item). Below are links to Basecamp’s website, as well as a useful
“How to” link.

Basecamp www.basecamp.com How to use Basecamp

What we do:
• Postcards, handouts, posters, digital ads and other promotional documents NEWS
• Merchandise/apparel items (T-shirts, flash drives, ink pens, etc.)
• Marketing/recruitment strategy development
There are several ways to access the latest news, events and other update information for students, faculty and staff.
• Emails, announcements, e-newsletters and similar materials meant to be disseminated to a wide audience (students,
faculty/staff or a wide group of peers, alumni, policy makers, influencers and supporters) Daily University news and event information will be communicated via the Pioneer Experience blog, which we can be
• News releases
accessed at https://my.tusculum.edu/dailynews/.
• ReGroup communications
• Tusculum magazine
All are encouraged to save the blog to his/her preferred web browser favorites, to provide easy access to all the latest
• Campus signage news and events at all our campus locations.
• Announcements on the student area TV monitors
• Website content (in collaboration with the Office of Information Systems/Webmaster)
Information on events will also be available on our social media sites, on the Ellucian Go app and on the calendar that
• Content writing/proofreading is at the bottom of the homepage at www.tusculum.edu.
• Graphic design

• Social media accounts (see section on social media) To promote events, please submit a marketing request via the online form found at www.tusculum.edu/marketing-
• Securing print quotes from vendors and placing orders for the materials request. Please include full details of the event or project, including place, time and date, as well as whether there is a
• Approve all artwork generated from outside vendors that use any of our logos
fee to attend. Contact tumarketing@tusculum.edu with any questions you may have regarding this process.