Page 6 - Tusculum University Style Guide
P. 6

Version: September 17, 2019                                                                       Version: September 17, 2019
                            LETTERHEAD AND STATIONERY

 SOCIAL MEDIA POLICY                     Tusculum University Identity Guidelines

 Tusculum University Identity Guidelines






     Letterhead and Stationery Guidelines
 Comment monitoring policy:  Tusculum University and Tusculum University Athletics encourage an engaged and
 active social media community, including questions, complaints and civil discourse among community members.
 However, if a social media post or comment made on any Tusculum University-related social media account is   Adopting a uniform letterhead reflects best branding practices. All departments will use the standardized Tusculum
     University letterhead and envelope templates found at https://info.tusculum.edu/webfiles/letterhead/. Specific
 determined to contain profanity, offensive slurs or personal harassment, account administrators will block the account
 and report the user through the channels of the social media outlet in question.  departments can be recognized in the letter signature area.
     Letterhead specific to each Academic College can be found at the above linked location, as well.

 UNIVERSITY ACCOUNTS   ATHLETIC ACCOUNTS  Tusculum Women’s Soccer
 Tusculum Men’s Soccer  An Envelope Template is available for those who wish to indicate your specific Academic College or Department in the
 Facebook  Facebook  Tusculum Tennis  return address.
 Tusculum University  Tusculum Pioneers  Tusculum Football
 Tusculum University Student Success  Tusculum Pioneer Club  All letterhead and envelope templates can be used on regular copy paper.  For special needs, a white linen paper is
 Tusculum University Admission  Tusculum Spirit Squad  Instagram  available through the bookstore.  Standard envelopes will reflect the 60 Shiloh Road address.  Please reflect your PO
 Old Oak Festival  Tusculum Tennis  Tusculum Pioneers
 Tusculum Baseball   Tusculum Softball  Box in your communication’s return address using the envelope template to aid the post office with any incoming mail.
 Instagram  Tusculum Men’s Lacrosse  Tusculum Baseball  Please note:
 tusculum.univ  Tusculum Women’s Lacrosse  Tusculum Women’s Volleyball  •  Access all letterhead and envelope templates via this secure link: https://info.tusculum.edu/webfiles/letterhead/,
 TuscPrez  Tusculum Track  Tusculum Men’s Volleyball  where you will be prompted to enter your Tusculum University username and password.  Please save this link to
 Tusculum Softball  Tusculum Beach Volleyball  your preferred internet browser’s favorites/bookmarks, for easy access.
 Twitter  Tusculum Women’s Volleyball  Tusculum Spirit
 Tusculum University  Tusculum Women’s Soccer Alumni  Tusculum Women’s Lacrosse  •  Open the desired file and do a ‘Save As,’ following the steps from there to make the template readily accessible on
    Tusculum Lacrosse   your computer.
 LinkedIn  Twitter  Tusculum Women’s Basketball  •  Remember to open the template and immediately click ‘Save As,’ titling the document how you prefer for that
 Tusculum University  Tusculum Pioneers   Tusculum Men’s Basketball  document’s specific purpose.
    Tusculum Men’s Basketball    Tusculum Cross Country Track and Field  •  Once the letter is finalized, it can be printed using our copiers and/or saved as a PDF for transmitting electronically
 Pinterest  Tusculum Bowling  Tusculum Golf
 Tusculum University  Tusculum Softball  Tusculum Women’s Soccer   via email.
 Tusculum Baseball  Tusculum Men’s Soccer  •  DO NOT photocopy letterhead.
 YouTube  Tusculum Women’s Volleyball   Tusculum Bowling
 Tusculum University  Tusculum Men’s Volleyball     The following stationery items are available for purchase through the Bookstore and charged to your department’s
 Tusculum Beach Volleyball  You Tube  budget:
 SnapChat   Tusculum Women’s Lacrosse   Tusculum Pioneers
 tusculum.univ  Tusculum Lacrosse
 Tusculum Spirit Squad  Snapchat  Stationary Item  Price/Unit                Quantity
 Tusculum Athletic Training  Tusculum Pioneers  Plain White Envelopes  $11.00/box                         See Bookstore
 Tusculum Cross Country Track and Field
 Tusculum Golf    Linen Paper                    $23.25/ream                 500 sheets/ream
                  Linen Envelopes w/ Address     $53.80 per box              See Bookstore
 No new accounts are to be created bearing the Tusculum University or Tusculum University Athletics name   TU Notecards  $20.56/per pack  125/pack
 or logo without approval by the Office of Marketing or Athletics Communications. Please email tumarketing@
 tusculum.edu or Nick Forsberg nforsberg@tusculum.edu before you create an account to ensure multiple pages/groups   Notecard Envelopes  $7.75/per box  250/box
 for the same department are not being created or for more information.
     When placing an order, you will first need to submit a requisition to Accounting. When the approved PO is returned,
 The Office of Marketing or Athletics Communications must be an Administrator of any University affiliated pages
     send it to the Bookstore with your order request. Once your order is prepared, you may pick it up from the Bookstore.
 and be provided login information to the account. The user name and email that must have access is Hezekiah Balch,
 social@tusculum.edu.
     The TU notecards available for order from the University Bookstore are to be used by all departments and Academic
     Colleges; personalized cards will no longer be ordered.
 All accounts will need to use an approved TU or Athletics icon/profile image. The Office of Marketing will design one,   All stationery items should be ordered for usage rather than inventory.
 if needed.
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